Google Chrome at 20%
Google Chrome’s rise in popularity has been remarkably fast and it has just hit a new milestone. More than 20% of all browser usage has hit 20 percent market share, according to StatCounter. Net Applications has Chrome cracking 13 percent. Either way, Chrome is growing fast versus IE and Firefox.
Chrome rose from only 2.8% in June 2009 to 20.7% worldwide in June 2011, while Microsoft’s Internet Explorer fell from 59% to 44% in the same time frame. Firefox dropped only slightly in the past two years, from 30% to 28%.
Most Internet researchers agree that Google’s Chrome Web browser is steadily gaining market share at the expense of established rivals, Microsoft Internet Explorer and Mozilla Firefox.
Two top browser researcher disagree on just how much market share Chrome has worldwide. StatCounter said Google claimed 20.7 percent browser share for June, up from 2.8 percent a year ago. Net Applications claimed Chrome actually corralled 13.1 percent, up from 12.5 percent through May.
More broadly, StatCounter said Firefox is next in line to be passed by Chrome at 28.3 percent, with IE at 43.6 percent. On the (much) lower end of the scale, Safari is at 5 percent, with Opera claiming 1.7 percent through the month. Net Applications meanwhile has IE at 53.7 percent, Firefox at 21.7 percent, Safari at 7.5 percent and Opera at the same 1.7 percent. While there is a wide differential between both firms’ figures, it’s clear Chrome is gaining share and momentum.
From Google Chrome officials own lips at Google I/O in May, Chrome had racked up more than 160 million users, up from 120 million in December. If that trend holds true, Chrome should crack the 200 million mark in October. Looking at some numbers based on StatCounter’s stats and guessed Chrome could pass Firefox this November and IE by June 2012. Assuming Chrome’s ascent continues at its average growth rate over the past six months (consider that it took Chrome only two years to hit 10 percent share) Chrome could even hit 50 percent share by November 2012.
Chrome first hit 10% in August 2010 and was still at 19% in May before surpassing 20% in June. If Chrome’s numbers seem a bit high that’s because StatCounter’s method of tracking highlights Google’s strength: attracting power users. Net Applications, another usage tracker, shows Chrome rising fast as well, up to more than 13% usage compared to Microsoft’s 54% and Firefox’s 22%.
“It is a superb achievement by Google to go from under 3% two years ago to over 20% today,” StatCounter CEO Aodhan Cullen said in a press release. “While Google has been highly effective in getting Chrome downloaded the real test is actual browser usage which our stats measure.”
But the groups count differently. While Net Applications tracks a browser’s total number of users, StatCounter measures the total number of website clicks. That means a Chrome user who surfs the Web more often than an Internet Explorer user has more weight in the StatCounter ranking. The discrepancy between the two groups’ findings suggests that users who spend the most time online have switched from Internet Explorer to Chrome or Firefox. There are many reasons for Chrome’s upswing and accelerated release cycles, which means Google is putting snazzy new features that other browsers lack in front of users faster. Case in point: the Chrome Speech capabilities to enable voice search on the desktop.
Chrome advertising and marketing for the browser and Chrome Operating System have also been playing their parts in the growth. Google last year began advertising Chrome on ESPN.com, the New York Times and other high-profile Websites for a year. In May, Google began pushing Chrome as the center of users life experiences, planting a marketing seed for Chrome OS notebooks.
The first Samsung Series 5 Chromebook launched June 15, while it’s unclear how many Series 5 Samsung sold through Amazon.com and Best Buy online. Google made Series 5 Chromebooks vailable for flights as well now. Virgin America is maintaining its reputation as the darling airline of the tech sector, and today it announced a new partnership with Google that will give travelers the option to test Google’s Chromebooks in their flight beginning tomorrow.
The promotion will last until September 30, and passengers will be able to check out a Chromebook at their departure gate and use it freely with Gogo in-flight Internet on their whole flight. In addition to the currently available Chrome apps, Virgin America has co-developed a special Chrome app with Google that includes discussion boards about Virgin America’s trip destinations, city guides based upon data from UrbanDaddy, and information about packing and travel planning. The app will be available in the Chrome Web Store later this month.
Chrome’s rise has been most pronounced in South America where it is the second-most used browser ahead of Firefox and behind Internet Explorer. In the United States, “Chrome has risen to 16% behind market leader IE on 46.5% and Firefox on 24.7%,” StatCounter said. StatCounter measures 15 billion page views per month, including 4 billion from the United States across a network of more than three million websites. Data from Net Applications, which tracks unique visitors to 40,000 websites, show that IE usage dropped from 60.5% in August 2010 to 53.7% in June 2011, while Chrome rose from 7.5% to 13.1% in the same period.
Net Applications also tracks usage of mobile devices, and has found that more than 5% of all Web browsing is now occurring from smart-phones and tablets. The trend toward mobile browsing is even more pronounced in the U.S., where 8.2% of all browsing takes place on mobile devices. Of that, 2.9% of U.S. Web browsing comes on the iPhone, 2.6% on Android devices, and 2.1% on the iPad with BlackBerry next at 0.57%.
That means Apple’s iOS accounts for 5% of U.S. Web browsing, making it the most popular mobile platform.
